Making Money Is in Vogue

Say what you will about Anna Wintour, she and her crew know how to make a buck. In a day when magazines have been winnowed down to the strongest survivors, she always seems to make headlines (and bottom lines).
This week, every time I turn around I see another newsbreaking item about Vogue. On CBS' Sunday Morning, Anna and Company were interviewed about the new Vogue archives, where you can access every single page of every issue in the magazine's 120-year history. Click here to see more. There is just one catch: You'll need to pay $1,575 to access the archive vault. Wow.
Then there is the new book, Vogue: The Covers from Abrams. The $50 tome showcases 300 iconic covers from 1892 to today. My favorites are posted below, but you can see more here.
Finally, just in case that wasn't enough, there's the Meryl Streep cover. Evidently, the actress is the oldest cover girl in Vogue's history. Savvy move, Ms. Wintour. Streep has street cred with the younger crowd, thanks to roles in movies like Mama Mia and Julie & Julia, and she is definitely a hit with (ahem) more seasoned folks. We'll see if the January issue becomes one of the top-sellers for Vogue; but regardless of that, the many extensions of the magazine's brand should help keep the fashion book (and La Wintour) in the forefront for years to come.




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