Life-Enhancing Technology

Leave it to the Swedes to deliver "life-enhancing technology" with the droll/dry wit they are known for. Ikea has rolled out its 2015 catalog in a format that is so simple and intuitive that it "feels instantly familiar." What is this amazing device? They are calling it a bookbook. (And yes, that name is trademarked.)

In a very tongue-in-cheek video (see below), Ikea says its bookbook comes fully charged with a battery life that is "eternal." Think of it! No cord required. Wow.
Not only that, but the device offers tactile navigation with "pre-installed" content that loads instantly. Shazam.

I gotta get me one of those bookbooks. I just hope there isn't a long line at the store on launch day...