We are bombarded by advertising on television and in movies through product placement. It's the price we pay for stepping away from traditional ads and commercials. Sometimes the products are just a bit too in-your-face, like a recent program I saw that had two main characters debate the finer points of Doritos. Sigh.Books aren't immune to these hidden ads. There was a huge controversy a few years ago when author Fay Weldon was commissioned by Bulgari to write a book that would feature Bulgari products.
But here is a product placement I can get behind: The Los Angeles Times reports that Parks & Recreation will showcase Vroman's Bookstore in an October episode. The storyline focuses on the main character, Leslie Knope, as she tours the country promoting her new book, Pawnee: The Greatest Town in America, with a stop at Vroman's in Pasadena, Calif.
In a fun reality twist, publishing house Hyperion actually is releasing Knope's book on Oct. 4 in trade paperback.
My favorite part about the entire stunt, though, is having an independent bookstore as a film set. Vroman's will benefit from the exposure, and the show will put the spotlight directly on the independents at a time when they need it most.
And who knows, perhaps I'll review Knope's book in an upcoming post. Okay, maybe not. But I guarantee I won't post about why I like Doritos' original flavor more than the Cool Ranch version.